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FACT
Conservative estimates put the number of people at risk (in the US alone) at 100 million individuals.
A Population At Risk

Over 100 Million Potential Customers  

These populations are most “at risk” of being significantly affected by financial events or actions that lead to unsustainable financial habits. Conservative estimates put the number of people this demographic with a need for financial education at approximately 100 Million in the U.S. 

Market Segments :

  1. First time users of financial products (i.e. teens, college students and underserved communities);

  2. Fixed income households with a central focus on retirees and;

  3. Displaced homeowners due to certain incidents of financial crisis (i.e. foreclosure).

Segment Population:

1. First time consumer of financial goods:

Market Segment Age Group(s) Estimated Population

Teens- Young Adults 15-29yrs 63.5 Million

Immigrants all ages 9.0 Million

2. People nearing or at retirement:

Market Segment Age Group(s) Estimated Population

Nearing retirement

And Newly Retired 55 through 74 27.5 Million  

3. People displaced by Foreclosure: 9 Million + at Risk of Foreclosure

  1. Estimated Population: from www.census.com , estimates by sex and age group

Foreclosure estimates from HUD.